These are Fox's Peter Pan and The Pirates made by THQ in 1991.
These guys are less then common in the wild these days, and weren't the most common toy when they were new. The idea behind this line was to make a toy line that was interesting to both boys and girls. That's why the male characters are "action figures" and the female characters are "miniature dolls". Boys and girls could play together with the same line, but stay with in the toy label that they are comfortable with. I'm not sure that it went over so well because, as you can see, they were heavily marked down when I bought them. They cost less then the $1.98 on the price sticker. I believe they where .94 cents each when I bought them.